Brand Week
Brand identity design for founder-led brands, built in one week.
Your business grew up. The brand didn’t. Somewhere along the way the logo you made in an afternoon started undercutting work you’re now proud of.
One week, one designer, one identity that finally matches the standard of what you do.
Most founders come to me thinking they have a design problem. Usually it’s a confidence problem wearing a design problem’s coat. It starts hurting at a specific moment: when you put your prices up, when you pitch for work a size bigger than usual, when you stand next to a competitor at an event.
The fear underneath it is that fixing the brand means throwing away five years of recognition and starting from nothing.
It doesn’t. We keep what still rings true, the parts people already know you for, and rebuild the rest around the founder you’ve become.
What you get
A complete identity, built on strategy.
01 /
Creative direction
02 /
The logo system
03 /
Colour palette
04 /
Type suite
05 /
Core applications
06 /
Brand guidelines
07 /
An AI ready identity file
08 /
Every source file, organised
The Process
Here’s how a Brand Week works. Sessions on Monday, Wednesday and Friday, 10 till 12. The rest of the week is mine.
This is right for you if
You know who you’re for and what you stand for, and the brand doesn’t show it yet
Your business has outgrown the logo you made in an afternoon
You want a system you can actually use, not a PDF you’re afraid to open
You’d rather have it decided in one week than dragged across three months
This isn’t the right fit if
You need the website too. That’s a Web Week, and together they’re a Brand Overhaul at £6,500 with the Design Day thrown in
You’ve got a brand already and just need it applied. That’s a Design Day, and it’s £900
Your positioning isn’t settled yet. Design sitting on a moving position gets redone. That’s a custom project and we should talk first
You need packaging design. Product brands are welcome, but a packaging system is a separate job. That’s a custom project
Kind Words
It was as though you went into my brain and created it as me.
Elle, Everything Ellemental
About me
Hi, I’m Emily.
Years ago a client of mine spent £20,000 on positioning and messaging with a big agency and they ended up barely using any of it, because nobody had shown them how to implement it. That gap, between what a studio hands over and what a founder can actually do with it, is the reason for how I help my clients.
I’ve been building brands for over five years across hospitality, skincare, coaching, fashion and food, with my clients having been featured in Forbes, Stylist, Grazia, The Times and Startups Magazine to name a few.
I’m a mum of two, building from Devon, but working with clients worldwide to help them fulfil their goals. I've learned what makes a brand actually work and now I want to use what I know to not only make your brand look great but make more impact and more money.
Investment
Questions
How does the week actually run?
Do I get to choose between different logo concepts?
What if I hate the direction?
What if I’ve already got a logo I want to keep?
What’s an AI ready identity file?
I sell products. Is this for me?
Are the fonts included?
Do I need strategy first?
How far ahead do I book?
Moving your dates?
Still not sure
Tell me what you’re building and where it’s stuck. I’ll tell you honestly which service you actually need, even if the answer is none of them.