Custom Projects
Brand and creative direction for founders who don't fit the mould
Whether your an ecom founder or in need of positioning strategy or just looking for something on a bit of a longer timeline, then custom project is for you.
From £8,000
When a week isn’t the answer
01 /
There’s more than one brand
A parent brand with sub-brands underneath it, or a business splitting into two things that need to relate to each other without looking identical.
02 /
The website is beyond seven pages
Or needs bespoke functionality: a booking system, a members area, an integration with the tools you already run on.
03 /
You need packaging
A full packaging system across a product range, which a Brand Week deliberately excludes.
04 /
It’s campaign work
Creative direction, art direction, and AI-generated brand imagery at volume. Particularly for brands in the family and kids world who need visual content without putting real children online.
05 /
Your product based
For product-based businesses that require Shopify, packaging or creative, we'd rather give these more specific project the space they need
06 /
You want ongoing creative support
I do offer creative retainers, but only take this on with founders I’ve already worked with, because I need to know your brand inside and out.
How this is different from a day
Our week-long project are fixed scope, fixed date, fixed price, and it works because of the process it is set in. A custom project is the opposite: the shape gets designed around your problem, and the thinking happens across weeks rather than days.
What doesn’t change is the handover. You get a brand you understand well enough to run without me, in a format built to be used rather than filed. That’s true whether it took a week or three months.
Working with Emily has been a delight, her ideas and service are top notch. Our branding session gave me true clarity for my company and what its core identity means in order to achieve the goals I wanted to accomplish. I’m grateful to have worked with Emily and continue to do so.
tika sumpter, fort sumpter
How it works
Custom projects start with a real conversation, because the scope needs one. Tell me what you’re building, what’s in the way, and when it needs to be true by. If it’s a fit, you’ll have a proposal within 48 hours.
Custom projects start at £8,000 and run from four weeks to three months.
Kind Words
It was as though you went into my brain and created it as me.
Elle, Everything Ellemental
About me
Hi, I’m Emily.
Years ago a client of mine spent £20,000 on positioning and messaging with a big agency and they ended up barely using any of it, because nobody had shown them how to implement it. That gap, between what a studio hands over and what a founder can actually do with it, is the reason for how I help my clients.
I’ve been building brands for over five years across hospitality, skincare, coaching, fashion and food, with my clients having been featured in Forbes, Stylist, Grazia, The Times and Startups Magazine to name a few.
I’m a mum of two, building from Devon, but working with clients worldwide to help them fulfil their goals. I've learned what makes a brand actually work and now I want to use what I know to not only make your brand look great but make more impact and more money.
Questions
Why is there a call for this one when there isn’t for the week services?
How quickly can you start?
Do you work with agencies or other studios?
What if my budget isn’t £8,000?