Strategy
Your brand strategy is why people care about your brand, which is why this is ALWAYS where we start. We take your extensive strategy questionnaire and material review, do our own market research, and dive deep into a strategy review call to consolidate your differentiation and ensure your strategy is solid enough to create a brand.
Then, we translate that strategy into two creative directions for you to choose from. This isn’t design based on trends, this is design based on your brands core and creating something unique in the market so that you stand out as THE option.
Strategy questionnaire + material review
Brand + market research
Brand deep dive call (45 mins)
Moodboards developed from strategy findings (2)
Brand Strategy Document
Collaborative prep call (30 mins)
Design
This is the fun part. We translate your brand's strategy into a visual identity ready to magnetize your people. Through a logo suite, signature color palette and typography suite, brand creative assets (this could look like textures, patterns, iconography, illustration, etc., depending on the agreed-upon direction), and custom-created imagery, we create a brand you feel confident to shout from the rooftops.
This is not your cookie-cutter brand. This is screw-the-mold branding that will get you noticed by YOUR people.
Strategy questionnaire + material review
Brand + market research
Brand deep dive call (45 mins)
Moodboards developed from strategy findings (2)
Brand Strategy Document
Collaborative prep call (30 mins)
Implementation
This is where we translate the core visual identity across your brand's ecosystem. We design and mockup how the brand can be translated to core areas of the brand e.g. website, social media, email, course platform, etc.
These mock-ups along with with extensive brand guidelines (even covering things like what font to use on social media when your brand fonts aren’t available) ensure that you feel confident applying your brand identity everywhere you need it, without the cost of having us do so.
Plus, with a 30 day slack support period, you can drop in with a “I implemented the branding here, what do you think” and get expert feedback, to be sure to feel confident. Re-designing that sales page and what it checked? We’ve got you.
Strategy questionnaire + material review
Brand + market research
Brand deep dive call (45 mins)
Moodboards developed from strategy findings (2)
Brand Strategy Document
Collaborative prep call (30 mins)