An all-female
creative studio building strategic, beautiful brands for people and businesses creating a better world.
We build brands that feel as good as they look
Rooted in strategy, guided by care, and designed to move people
The world doesn’t need more of the same. And we know you’re building something that matters. We help founders craft brands that cut through the noise with clarity, care, and a strong point of view—so they can connect with the right people, in the right way, for all the right reasons.
Why work with us?
We’re not just designers - we’re brand thinkers and strategists who ask the questions that matter.
Your mission becomes our mission. We care deeply about our clients and the impact they are creating.
We have a refined process that makes your brand-building experience feel simple, seamless, and dare we say… fun.
We’re a small team by design - which means more connection, more care, and none of the agency bloat.
Meet The Team
Strategist, Designer and Founder of Pretty Deep®
Pretty Deep started with a desire to create something bigger - for myself, my family, and for women whose ideas deserved more visibility and care.
What began as a solo studio built in the early days of motherhood has grown into a creative collective of women who are just as passionate about building meaningful brands as I am.
Led by strategy and grounded in storytelling, we partner with founders who care deeply about what they’re building. Together, we bring clarity to your vision, depth to your brand, and purpose to every decision—so you can grow something you’re proud of.
We’re not here to take over. We’re here to guide, support, and create with you—every step of the way.
I'm Emily
WEB DEVELOPER
Sophie
Brand Strategist + copywriter
Abi
Brand assistant
Ellie
prefer a listen?
Check Out The Podcast
Honest conversations about building a business—and a life—while raising a family.
Hosted by Emily—founder of Pretty Deep, mum, and entrepreneur in the thick of it—this podcast dives into the messy, beautiful reality of juggling motherhood and entrepreneurship.
If you’re after real talk, a few laughs, and a reminder that none of us have it all figured out, you’re in the right place.
My Brand Story Unfolded and Tips for Starting a Business and Finding Purpose
Why Work-Life Balance is a Myth and What to Pursue Instead
Embracing Messy Action and Sustainable Growth with Alice Benham
Building a Human-Centred Brand in the Age of AI
listen now
