Sitting beside a fireplace with a magazine, smiling at the camera

About

I’m Emily Cecile, independent brand designer.

I build personality-led brand identities, custom-crafted websites and beautiful conversion-led email marketing.

Big ideas and slow mornings.

Living in Devon, a few minutes from the sea, I am deeply inspired by that around me. Whether it is the colours on the ocean sunset or simply walking through fields giving me the space to think creatively.

I care deeply about my clients and their success (that's why many of them have stayed with me for years) and with that I’ll tell you what you need to hear rather than what you came to hear. Branding is part art and part strategy and I will always lead with the latter.

When I'm not at my desk you'll probably find me at the beach with my little kiddos collecting sea glass aka. treasure or eating in the garden of a local pub.

Emily Cecile of Pretty Deep

Why I hand things over properly

Years ago a client of mine spent £20,000 with a big agency on repositioning and messaging. The work was good but they never used a word of it, because nobody showed them how. (Then they came to me and we implemented it together).

That gap, between what a studio hands over and what a founder can actually do with it is the reason for how I work now. So everything I make is built to be run by you. Guidelines written to be used, files organised and walked through, and check-ins at 30, 60 and 90 days, because the brand has to work long after the files land.

What I’ve worked on

Five years of building brands across hospitality, skincare, coaching, fashion and food and client that turned into year long retainers as fractional CBO (which means being the brand and marketing lead inside a business without being on the payroll). It's taught me, very clearly, what a brand can carry and what it can’t and where the important stuff really is.

Clients of mine have been featured in Forbes, Stylist, Grazia, Bloomingdale’s and Startups Magazine.

Working with Emily has been a delight, her ideas and service are top notch. Our branding session gave me true clarity for my company and what its core identity means in order to achieve the goals I wanted to accomplish. I’m grateful to have worked with Emily and continue to do so. 

tika sumpter, fort sumpter

Sitting on the floor working on a tablet beside a dark wooden cabinet

Kind Words

It was as though you went into my brain and created it as me.

Elle, Everything Ellemental

Glass and Oak branded packing tape sealing a kraft box
The Fleurish Consulting logo on a pale green marbled background
A skincare campaign running as a billboard on the side of a New York building

Tell me what you’re building.

Tell me what your vision is, and I'll help you build the blueprint to get there.