pretty deep JOURNAL

Strategy, brand, and the occasional strong opinion

Strategy, brand, and the occasional strong opinion

Strategy, brand, and the occasional strong opinion

Let's go deep

Let's go deep

MORE FROM THE JOURNAL

Notes worth returning to

Diaries

Balancing Passion, Parenthood + Business with Alyse Johnson-Chilla

Full-time teacher, mother, and founder of a science education platform, all at once. Alyse Johnson-Chilla talks honestly about the systems, the support and the boundaries that make it work, without pretending any of it is effortless.

Branding

3 Main Times To Invest In Your Brand

Investing in your brand isn't a one-time thing, and it isn't an always thing either. There are three specific moments when it genuinely pays off, and a few when your money is better kept in your pocket for now.

Branding

Questions To Ask Your Brand Designer Before You Book

Before you hand over the money, there are six questions worth asking, and they go well beyond the portfolio. Get these right and you end up with a brand you understand, not just a logo you liked the look of.

Branding

Six Branding Mistakes To Avoid

Branding can feel overwhelming, which is exactly when the avoidable mistakes creep in. Here are the six I see founders make on repeat, and what to do instead, because you can't stand out while you're busy trying to blend in.

Branding

Gorgeous brands making waves out of Devon

We're a proudly Devon-based studio, so this one's close to home. Four brands from our corner of the South West, built on real values and proper storytelling, that are being noticed well beyond where they started.

Branding

3 Ways to Position Your Brand

Your audience is forming an opinion of your brand whether you shape it or not. So you may as well be intentional about it: three ways to position yourself as the obvious choice, rather than one of many.

Free handbook

Not sure what actually makes you different?

Not sure what actually makes you different?

Not sure what actually makes you different?

The Brand Positioning Handbook walks you through six ways to stand out, plus a two-minute quiz to find yours. Pop your email in and it's yours. You'll join my email list too (it's good stuff, promise, but you can unsubscribe anytime).