pretty deep JOURNAL

Strategy, brand, and the occasional strong opinion

Strategy, brand, and the occasional strong opinion

Strategy, brand, and the occasional strong opinion

Let's go deep

Let's go deep

MORE FROM THE JOURNAL

Notes worth returning to

Branding

Looking for a Brand Designer in Devon? Here's What to Know First

Some of the most distinctive independent brands in the country are quietly being built out of Devon, by founders who chose the harder path on purpose: slower fashion, ethical sea glass jewellery, small-batch ceramics, or hand-distilled alcohol. Brands rooted in a place, made by people who care what the thing is, not just what it looks like.

Diaries

Balancing Passion, Parenthood + Business with Alyse Johnson-Chilla

Full-time teacher, mother, and founder of a science education platform, all at once. Alyse Johnson-Chilla talks honestly about the systems, the support and the boundaries that make it work, without pretending any of it is effortless.

Branding

3 Main Times To Invest In Your Brand

Investing in your brand isn't a one-time thing, and it isn't an always thing either. There are three specific moments when it genuinely pays off, and a few when your money is better kept in your pocket for now.

Branding

Questions To Ask Your Brand Designer Before You Book

Before you hand over the money, there are six questions worth asking, and they go well beyond the portfolio. Get these right and you end up with a brand you understand, not just a logo you liked the look of.

Branding

Six Branding Mistakes To Avoid

Branding can feel overwhelming, which is exactly when the avoidable mistakes creep in. Here are the six I see founders make on repeat, and what to do instead, because you can't stand out while you're busy trying to blend in.

Branding

Gorgeous brands making waves out of Devon

We're a proudly Devon-based studio, so this one's close to home. Four brands from our corner of the South West, built on real values and proper storytelling, that are being noticed well beyond where they started.

Free handbook

Not sure what actually makes you different?

Not sure what actually makes you different?

Not sure what actually makes you different?

The Brand Positioning Handbook walks you through six ways to stand out, plus a two-minute quiz to find yours. Pop your email in and it's yours. You'll join my email list too (it's good stuff, promise, but you can unsubscribe anytime).