The brand, website and collateral bundle

Everything your brand touches, rebuilt in the right order.

Your identity, your website, and all the bits that usually never get made. One person, one order, and nothing left looking like it came from somewhere else.

One project that handles the lot, so you can stop project managing a rebrand around everything else you’re doing.

What’s included

Part one

Brand Identity

I start with the identity, because it’s what everything after it gets built from. You’ll come away with a system you can actually use rather than a logo and a hope.

What you get

  • 2 creative direction concepts based on strategy

  • Primary logo, secondary logo, custom brand mark and submarks

  • Colour palette with full codes and usage rules

  • Type suite, three to four typefaces paired beautifully

  • 3 - 4 core applications, agreed in prep

  • Brand guidelines made to be used easily

  • An AI ready identity file tuned to your brand

  • Every source file, organised

Part one

Brand Identity

I start with the identity, because it’s what everything after it gets built from. You’ll come away with a system you can actually use rather than a logo and a hope.

What you get

Part two

Website

Your identity given somewhere to live. Built in Framer or Shopify, structured to convert, and structured so AI tools can read what you do and recommend you accurately.

What you get

  • Content guide and sitemap agreed in advance

  • Up to five custom pages, designed in Figma and built in Framer or Shopify

  • Fully responsive + mobile optimised

  • Image Optimisation

  • On-site SEO

  • Email marketing integration

  • Pages structured to be read by people and by AI

  • Launch day social templates

  • Training videos so you can update it yourself

Part two

Website

Your identity given somewhere to live. Built in Framer or Shopify, structured to convert, and structured so AI tools can read what you do and recommend you accurately.

What you get

Part three

Design Day

The last mile. Six hours on the collateral that normally never gets made, now that there’s a brand and a site for it to sit on.

What you get

  • Six hours of design time solely for you, that could look like:

  • Social templates, pitch deck, sales one-pager, email design, packaging, whatever your business actually needs

  • Editable files, so you can keep using them without coming back to me

  • One round of revisions, live

  • Everything delivered before the day ends

Part three

Design Day

The last mile. Six hours on the collateral that normally never gets made, now that there’s a brand and a site for it to sit on.

What you get

Why both together

01

One person, so there’s nothing to reconcile

The usual version of this is a brand designer, a web designer and someone on Fiverr doing the templates, and you in the middle translating between them. Here it’s me, start to finish, which is why the parts match.

02

Built in the right order, so nothing gets rebuilt

Identity first, then the site, then the collateral. Each part starts from the last one’s decisions. Do it the other way round and you end up paying to redo the bits that were made too early.

03

The same brand everywhere

Built by one person, so the brand, the site and the collateral are actually the same brand.

The maths

Book Brand Identity and Website together and I’ll throw the Design Day in.

Brand Identity

£2,500

Website

£3,000

Design Day

£900

Free

Together, it’s

£5,500

Payment

Two ways to do it. Either way your dates are held the moment the first payment lands.

Pay in full

£5,500

One payment, taken when you sign, and your dates are locked.

Spread it

£1,400 × 4

25% a month across four months. The first payment secures your dates, and you get everything as we go rather than waiting until the end.

How it runs

Within the hour of your first payment you’ll have a prep board, a questionnaire and a reference board. We have one 45 minute call that covers the whole project, the brand, the site and the collateral list, so everything after it works from the same plan. Your website images are due before the site design starts.

Stage one

Before we start

Within the hour of your first payment you’ll have a prep board, a questionnaire and a reference board. We have one 45 minute call that covers the whole project, the brand, the site and the collateral list, so everything after it works from the same plan. Your website images are due before the site design starts.

Stage one

Before we start

The identity comes first, because everything after it is built from it. I present two creative directions and we pick the route together. Then you get a first look, your call on anything that changes the outcome, and revisions with the time they need. It finishes with your applications and every file organised and handed over.

Stage two

Build the identity

The identity comes first, because everything after it is built from it. I present two creative directions and we pick the route together. Then you get a first look, your call on anything that changes the outcome, and revisions with the time they need. It finishes with your applications and every file organised and handed over.

Stage two

Build the identity

With the brand settled, I design the site in Figma for your revisions, then build it in Framer or Shopify. You see the full site working and tell me what needs to change. Once the revisions are done, your domain is connected, the forms are tested, and it goes live.

Stage three

Build the site

With the brand settled, I design the site in Figma for your revisions, then build it in Framer or Shopify. You see the full site working and tell me what needs to change. Once the revisions are done, your domain is connected, the forms are tested, and it goes live.

Stage three

Build the site

The last part is six hours on the collateral list we agreed in prep: the social templates, the deck, the one-pager, whatever your business actually needs now that there’s a brand and a website for it to live on. Everything is delivered before the day ends, and your 30, 60 and 90 day check-ins start from here.

Stage four

The Design Day

The last part is six hours on the collateral list we agreed in prep: the social templates, the deck, the one-pager, whatever your business actually needs now that there’s a brand and a website for it to live on. Everything is delivered before the day ends, and your 30, 60 and 90 day check-ins start from here.

Stage four

The Design Day

This is right for you if

You’re rebuilding everything and you want it to actually match

You’ve got a launch, a raise or a relaunch with a date attached

You’re tired of briefing three different people and reconciling what comes back

You want it done in the right order, by one person, rather than spread across a year of good intentions

This isn’t the right fit if

You only need one piece. Book Brand Identity or Website on its own, they’re the same work

You want a small refresh and to keep most of what you’ve got. That’s a Design Day

Your positioning isn’t settled yet. Deep strategy and messaging isn’t in here, and design on a moving position gets redone. That’s a bespoke project and we should talk first

You need a big shop built. Product brands on Shopify are welcome, but a large catalogue or a custom checkout is a bespoke project.

Clients featured in

Kind words

Brand collateral detail
It was as though you went into my brain and created it as me.

"From the moment we began, I felt so supported and encouraged. Emily gave me the freedom to create my voice and guided me with practical and magical tasks to bring my message forward, it was as though she went into my brain and created it AS me. I can't describe the relief and happiness I've felt at every step. I feel so confident my offerings will reach the right people, because what we've created is so intentional and deliberate."

Elle, Everything Ellemental

You've created a brand which is even better than I imagined.

"The biggest thank you for all your hard work, creativity and flexibility. It's been an absolute pleasure from start to finish. I couldn't quite picture how I wanted my brand to look at the beginning but you've created something even better than I imagined and brought Froth & Grind to life."

Lucy, Froth + Grind

About me

Hi, I’m Emily.

Years ago a client of mine spent £20,000 on positioning and messaging with a big agency and they ended up barely using any of it, because nobody had shown them how to implement it. That gap, between what a studio hands over and what a founder can actually do with it, is the reason for how I help my clients.

I’ve been building brands for over five years across hospitality, skincare, coaching, fashion and food, with my clients having been featured in Forbes, Stylist, Grazia, The Times and Startups Magazine to name a few. I draw and I carve. Most of the marks that come out of here started as a lino cut on the kitchen table.

I’m a mum of two, building from Devon, but working with clients worldwide to help them fulfil their goals. I’ve learned what makes a brand actually work and now I want to use what I know to not only make your brand look great but make more impact and more money.

Questions

Do the three parts have to run back to back?

How much of my time does this actually take?

Can I add strategy?

What if I’ve already got a logo I’m keeping?

Is this a rebrand or a new brand?

What if it runs over?

How far ahead do I book?

Moving your dates?

You’ve read this far.

Which usually means something isn’t sitting right with the brand you’ve got. You could close the tab and have the same thought again in 6 months time. Or you could pick a start date and end up with a brand that finally does your business justice.

Not sure it’s the right one? Tell me what you’re building and I’ll say honestly which service you actually need, even if the answer is none of them.