Branding

Brand design for founder-led businesses.

Two ways to start: a day of brand direction for £900, or a full brand identity from £3,000. Both are on this page, so you can see which one fits.

Start a project

Or book a 15-minute call first

Two ways to start

Brand Direction gets you looking right with your name set beautifully. Brand Identity gives you a mark drawn for you and the strategy underneath it. Both are made by me, properly.

Brand Direction · One full day

£900

For small businesses and founders just starting out. Choose this if you need to look right now, and your name set beautifully will do.

  • A questionnaire before the day

  • Mood board

  • Font selection

  • Colour palette

  • Your name as a typeset wordmark

  • Mini brand guide

  • 2 rounds of feedback on the day

  • Paid in full to hold the date

Book your day

Brand Identity · 3 to 4 weeks

From £3,000

For businesses that have outgrown what they started with. Choose this if you want a mark drawn for you and the strategy underneath it.

  • Prep board, questionnaire and a 45 minute strategy call

  • Two creative directions to choose between

  • A full logo system with a custom mark, drawn or cut in lino where it suits

  • Colour palette and type suite

  • 3 to 4 core applications

  • Brand guidelines and an AI ready identity file

  • 2 rounds of revisions

  • Check-ins at 30, 60 and 90 days

Start a project

This is for the founder with a big vision. We map out your goal and reverse-engineer what it takes to get there, mapping your positioning and building a brand that will last long-term.

This isn't about just creating something that looks good; it's about understanding the market you're in, where you sit in it, and how your brand is going to show up. The kind of brand that commands space and becomes unforgettable.

It's not just pretty, it's deep.

What’s in Brand Identity

A complete identity, built on strategy.

01 /

Creative direction

02 /

The logo system

03 /

Colour palette

04 /

Type suite

05 /

Custom illustrations / elements

06 /

Core applications

07 /

Brand guidelines

08 /

An AI ready identity file

09 /

Option to add on brand messaging

The Process

Here’s how a brand identity project runs. Four stages, in order, and each one gets the time it needs.

Within the hour of your first payment you’ll have a prep board, a questionnaire and a reference board waiting for you. The reference board is yours to fill: the brands, colours and objects you’re drawn to, and the ones that make you wince. It tells me more than any brief could. Then we have a 45 minute call about who you’re for, what you stand for and where the business is heading, so the design has something solid to stand on.

Stage one

Before we start

Within the hour of your first payment you’ll have a prep board, a questionnaire and a reference board waiting for you. The reference board is yours to fill: the brands, colours and objects you’re drawn to, and the ones that make you wince. It tells me more than any brief could. Then we have a 45 minute call about who you’re for, what you stand for and where the business is heading, so the design has something solid to stand on.

Stage one

Before we start

I go away with everything you’ve given me and develop two creative directions. Not two logos, two proper routes, each with its own reasoning, and where the brand suits it, marks that start as a sketch or a lino cut before they go anywhere near a screen. I present both and talk you through the thinking, then we pick the route together.

Stage two

Direction

I go away with everything you’ve given me and develop two creative directions. Not two logos, two proper routes, each with its own reasoning, and where the brand suits it, marks that start as a sketch or a lino cut before they go anywhere near a screen. I present both and talk you through the thinking, then we pick the route together.

Stage two

Direction

This is where the identity gets built out from the route you chose: the logo system, colour, type and the applications we agreed. We build the brands world. You get a first look, and your call on anything that changes the outcome. Then revisions, which get the time they need, because this is a brand you’ll be living with for years.

Stage three

The work

This is where the identity gets built out from the route you chose: the logo system, colour, type and the applications we agreed. We build the brands world. You get a first look, and your call on anything that changes the outcome. Then revisions, which get the time they need, because this is a brand you’ll be living with for years.

Stage three

The work

Your applications finished, every source file organised, and a walkthrough so you know what everything is and where it lives. Your hand-crafted brand identity is perpped up into an AI ready identity file that you can use to scale. And I don’t disappear once the files are handed over. I check in at 30, 60 and 90 days to see how the brand is working in real life, and help if anything needs adjusting.

Stage four

Handover

Your applications finished, every source file organised, and a walkthrough so you know what everything is and where it lives. Your hand-crafted brand identity is perpped up into an AI ready identity file that you can use to scale. And I don’t disappear once the files are handed over. I check in at 30, 60 and 90 days to see how the brand is working in real life, and help if anything needs adjusting.

Stage four

Handover

Kind Words

It was as though you went into my brain and created it as me.

Elle, Everything Ellemental

Brand Identity investment

from

£3,000

3 - 4 weeks

2 rounds of revisions

Start a project

Questions

Which one do I need?

Can I start with Brand Direction and move to Brand Identity later?

How does a Brand Identity project run?

Do I get to choose between different logo concepts?

What if I hate the direction?

What if I’ve already got a logo I want to keep?

What’s an AI ready identity file?

I sell products. Is this for me?

Are the fonts included?

Do I need strategy first?

How far ahead do I book?

Moving your dates?

Still not sure

Tell me what you’re building and where it’s stuck. I’ll tell you honestly which service you actually need, even if the answer is none of them.

Start a project

Or book a 15-minute call first