PR Dispatch

Overview

A two-year brand partnership with PR Dispatch, a SaaS company focused on PR enablement. What started as a website redesign evolved into an embedded role across brand, content, campaigns, and a complete platform rebuild.

The Challenge

PR Dispatch was navigating a significant identity shift. They were moving from serving small businesses to working with larger e-commerce brands, in-house marketing teams, and SMEs. The audience was changing, and the brand needed to change with it.

When we came on they had just invested in brand repositioning with a strategy agency, but were struggling to integrate the new direction consistently across their marketing, website, and platform. The strategy existed on paper. It wasn't showing up in practice.

They needed a partner who could take that strategic foundation and actually bring it to life across every touchpoint. Not just once, but continuously as the business evolved.

What We Did

Brand Identity & Website We refreshed the brand identity and redesigned the website. As the business evolved, the brand needed to keep pace.

Content & Social Media We took on social media strategy and execution: creating posts, developing content plans, and helping the team stay consistent. We've also handled YouTube video production, including filming and scripting to bring the content plan to life.

Campaign Strategy We write the campaign messaging for major launches and help the team roll it out. One example: PR Dispatch was navigating a significant shift in their business model ahead of their busiest time of year. We recommended a strategically timed free trial campaign to showcase the full value of the platform. The result: MRR increased by 48% in 30 days.

Platform Redesign PR Dispatch's proprietary journalist database is what makes them unique. We completely redesigned the platform from the ground up: UX strategy, UI design, restructuring resources based on member data and behaviour. We worked as the front-end developer alongside their backend developer to rebuild the entire system.

Team Support Beyond the big projects, we support the team day to day: messaging help, design work, and anything else that needs strategic or creative input.

The Results

• 2-year partnership and counting

• Strategic campaign increased MRR by 48% in 30 days

• Complete platform redesign (launching soon)

Testimonial

"Working with Emily through PR Dispatch was a total game-changer. She didn't just understand our brand, she brought it to life across every part of our marketing. Our marketing now works harder, looks better, and most importantly, connects with the right people. She's worked wonderfully with the team and we honestly couldn't have done it without her."

— Rosie Davies, Founder of PR Dispatch