Bespoke Projects
Brand and creative direction for founders who don't fit the mould
Whether you’re an ecom founder, in need of positioning strategy, or just looking for something on a longer timeline, a bespoke project is for you.
From £8,000
When a standard project isn’t the answer
01 /
There’s more than one brand
A parent brand with sub-brands underneath it, or a business splitting into two things that need to relate to each other without looking identical.
02 /
The website is beyond six pages
Or needs bespoke functionality: a booking system, a members area, an integration with the tools you already run on.
03 /
You need packaging
A full packaging system across a product range, which Brand Identity deliberately leaves out.
04 /
It’s campaign work
Creative direction, art direction, and AI-generated brand imagery at volume. Particularly for brands in the family and kids world who need visual content without putting real children online.
05 /
You’re product based
For product brands that need a larger Shopify build, a packaging range or creative, I’d rather give that work the space it needs.
06 /
You want ongoing creative support
I do offer creative retainers, but only take this on with founders I’ve already worked with, because I need to know your brand inside and out.
07 /
You want a typeface nobody else can use
A display face or a full family, drawn for one brand. The most distinctive thing a brand can own, and the only one that cannot be copied by someone downloading the same font you did.
How this is different from a standard project
My standard projects are fixed scope and fixed price, and they work because of the process they sit in. A bespoke project is the opposite: the shape gets designed around your problem, and the thinking takes as long as the problem needs.
What doesn’t change is the handover. You get a brand you understand well enough to run without me, in a format built to be used rather than filed. That’s true whether it took four weeks or three months.
Working with Emily has been a delight, her ideas and service are top notch. Our branding session gave me true clarity for my company and what its core identity means in order to achieve the goals I wanted to accomplish. I’m grateful to have worked with Emily and continue to do so.
tika sumpter, fort sumpter
How it works
Bespoke projects start with a real conversation, because the scope needs one. Tell me what you’re building, what’s in the way, and when it needs to be true by. If it’s a fit, you’ll have a proposal within 48 hours.
Bespoke projects start at £8,000 and run from four weeks to three months.
Kind Words
It was as though you went into my brain and created it as me.
Elle, Everything Ellemental
About me
Hi, I’m Emily.
Years ago a client of mine spent £20,000 on positioning and messaging with a big agency and they ended up barely using any of it, because nobody had shown them how to implement it. That gap, between what a studio hands over and what a founder can actually do with it, is the reason for how I help my clients.
I’ve been building brands for over five years across hospitality, skincare, coaching, fashion and food, with my clients having been featured in Forbes, Stylist, Grazia, The Times and Startups Magazine to name a few. I draw and I carve. Most of the marks that come out of here started as a lino cut on the kitchen table.
I’m a mum of two, building from Devon, but working with clients worldwide to help them fulfil their goals. I’ve learned what makes a brand actually work and now I want to use what I know to not only make your brand look great but make more impact and more money.
Questions
Why is there a call for this one and not the others?
When can you start?
Do you work with agencies or other studios?
What if my budget isn’t £8,000?